Branding: The power of Colour

There is power in colour as each shade expresses emotions, feelings, needs or what we stand for.

We at Kazarma strive to cultivate a strong emotional connection with our customers with an aim to understand not only their needs but guide them through achieving set goals.

Charity does begin at home, that's why we strongly believe that the journey to a happy customer begins by us (Kazarma) understanding our selves. Based on our dynamic values that we can stand for, we have unveiled a colour scheme that you'll learn more about in the coming days. Today let's focus on Red and Blue as seen on our new logo.

Red, portrays our Excitement, Passion and Energy. They all encapsulate what we stand for: Excitement and Energy to work for what is our passion: our customers. Our customers is what drives us. We would not exist without our customers, But it goes further than JUST our customers, it even extends to the customer of our customers. Bid-management is an excellent example: if we execute a bid or proposal for our customer for a service, we also ensure that this service is exactly what the party that sent out the Request for Proposal (RFP) needs to solve his or her problem.

The Blue colour represents our Trust and Honesty. Integrity is at the heart of our core values. Our customers should know that what we do is done because we believe in it, and what our experience has taught us, rather than what we believe the customer wants to hear. After all, a long - lasting relationship is something that should be built on trust, and trust is the one vital ingredient in any consultancy assignment.

Lastly, A bridge stands for connection and bringing two separate places together. A bridge should also be strong enough to carry those crossing it without collapsing. That's where our Logo comes in, The bridge. Kazarma Consulting deprived its name from the Kazarma Bridge in Greece, the oldest known bridge in Europe.

Just like our Strategy Consultancy bridges the gap between Technology and Commerce, Our Interim management bridges the gap between Plan and execution and our Bidmanagement Bridges the gap between Request and Offer.